Playboy is back online! The current owner of the popular magazine, PLBY Group , is reviving the original magazine in digital form , but it’s coming in a very special way. It will be a virtual showcase for an OnlyFans -style platform called “Playboy. ”
The company announced Monday that the magazine will return, offering both free and paid content. According to Variety, the new Playboy will offer select content for free, but users will have to pay individual creators to see behind-the-scenes content and full photo shoots. The first issue of Playboy is said to be released in late 2023, but there are already some of its first photos on Playboy's website.
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Ahead of the launch, Playboy issued a press release, saying: “Playboy reaffirms its role as the hottest platform for the world’s most creative, bold, sexy, fun creators.”
The business model of the new Playboy online platform is similar to that of OnlyFans. Users can sign up and pay to view adult and non-adult content and will be able to message models .
However, there are some differences. Playboy allows nude photos, but not hardcore porn.
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“Many of our creators don’t have nudity on their pages,” a Playboy spokesperson told Variety. “While we allow nudity, we don’t allow pornography… We don’t position it as an ‘adult’ platform—it’s for everyone, including mainstream creators who share behind-the-scenes stories of their lives.”
Unlike OnlyFans, Playboy will not directly allow amateur models onto its platform. To post, models must apply and be accepted by the company.
Is there a place on the internet for Playboy?
Playboy's return to online format doesn't make us think so much about what will happen to the nude photos. There are plenty of such images available on the Internet anyway . What concerns us more is its business model.
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Playboy describes its platform as a “superior, secure, and exclusive” version of OnlyFans. In practice, what Playboy is proposing is a combination of Instagram, TikTok, and OnlyFans, but with content produced by professionals and sold through subscriptions. It also promises to be ad-. The problem is that Instagram, TikTok , and other similar platforms already have very talented artists whose content is offered for free or offer the ability to pay artists directly through monetization platforms like Patreon, Ko-Fi, etc.
A few words about Playboy magazine
Playboy is one of the most famous American magazines. It was originally published in print and later online. It was founded in Chicago in 1953 by Hugh Hefner and his associates.
Source: gizmodo.com
