Smartphone users spent 3.8 trillion hours on mobile in 2021, according to a State of Mobile 2022 report from mobile data and analytics company App Annie.
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Hours spent on smartphones are up from a year ago — and up 30% over the past two years — as consumers continued to adopt an online lifestyle due to the ongoing pandemic, said Lexi Sydow, head of market intelligence at App Annie.
Mobile gaming revenues reached $116 billion, up 15%, fueled by the growth of hypercasual games.
In the top 10 mobile markets, consumers spent 4.8 hours a day. The growth came from deeper usage per person as well as more devices on the market, Sydow said.
Social media and communications led the way in overall time spent, followed by photos and videos. Games were about 10% of total time spent per purchase. However, gaming is the biggest spender, with games accounting for 68% of consumer spending on mobile apps, Sydow said. And every year, the time spent on games is increasing.
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Facebook is No. 1 in total time spent on an app, followed by WhatsApp, Instagram, and then TikTok and Facebook Messenger .
Global consumer spending on dating apps exceeded $4.2 billion (up 55% from 2019). Time spent on shopping apps reached 100 billion hours, up 18% year-over-year, led by fast fashion and social media shopping. Food and beverage apps saw a 50% increase from 2021.
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During the outbreak of the pandemic in 2020, App Annie saw years of mobile growth materialize in a single year, compared to previous forecasts. There was more average time per user and average usage per day. Apps from grocery apps to shopping apps took off. Express delivery apps are expected to continue to grow as people get hooked on the habit.
Information source: venturebeat.com
