Apple is “stepping up its efforts to decentralize from Silicon Valley” after difficulties recruiting and retaining staff at its Apple Park headquarters in California, according to Bloombergreporter Mark Gurman.
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In the second edition of Bloomberg's new Power On newsletter, Gurman suggests that Apple is willing to move away from its tradition of attracting tech talent to Cupertino in favor of opening offices in places where operating costs are less high and the cost of living is not as prohibitive for its employees.
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The company is said to be “losing talent” because workers are struggling to afford the high cost of living in the San Francisco Bay Area, despite making quite high salaries by most standards. Still, many engineers Gurman spoke to complained that they couldn’t balance living expenses with things like their children’s college tuition and long-term savings.
At the same time, under pressure to be the world's most valuable company, Apple is said to have realized that it "can no longer wait for the best designers and engineers to come to the spaceship," and should instead go where those people already live, which would also make it less difficult to build a diverse workforce.
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The plans come as Apple prepares to test a hybrid work model for retail employees around the world that would sometimes allow them to work from home. The move also follows recent reports of corporate staff expressing dissatisfaction with the company's plan to return to a three-day workweek starting in September.
