LinkedIn's new ad campaign is letting advertisers know that the right place for business-to-business marketing isn't next to pictures of cute puppies or viral videos.
LinkedIn Marketing Solutions' new "Fish Out of Water" campaign, which launched Wednesday in the US and UK, tells advertisers they can reach professionals on LinkedIn when they're ready for "the entrepreneurial mindset."
The company's post also shares what types of content work best on LinkedIn, whether it's thought leadership, career-boosting advice, or conversation starters.
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Microsoft CEO Satya Nadella said in January that LinkedIn Marketing Solutions saw its business grow 50% in the quarter as “advertisers increasingly turn to the platform as a trusted way to reach professionals who are ready to do business.” LinkedIn saw revenue growth of 23% year-over-year, which Nadella said was a new record for its advertising business.
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The Marketing Solutions unit's clients include brands such as American Express, Adobe and Chase, LinkedIn said.
The latest campaign is part of a broader brand platform launched by LinkedIn Marketing Solutions in June and includes the slogan: "Do business where business is done.".
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The campaign will appear on LinkedIn, in trade publications such as Adweek and Ad Age and platforms such as YouTube, the company said. Senior marketing director Keith Richey added that LinkedIn is trying to reach both decision-makers and marketing professionals.
Information source: cnbc.com
