Disney announced its entry into the streaming space in November 2019, where platforms such as Netflix , Amazon Prime and Apple 's corresponding streaming service already operate , pointing out that it has the material to compete with them. After all, Disney has managed to acquire its own audience that has been following it for years. Immediately after Disney announced that its popular streaming service would also be available in Europe, and in fact a week earlier than planned, it began to receive a barrage of messages in which the public asked if the company was going to offer subscription incentives, as it had done before the launch of the streaming service in the US. Disney decided that European users, with the exception of the Netherlands, where it was live in 2019, would get a small discount if they subscribe to the service before its official opening on March 24. Specifically, those who subscribe for a full year before that date will get a £10 (€10) discount. In an email sent to those on the Disney+ waiting list, the company is mentioning a small discount on the annual subscription price to £49.99/€59.99. The offer is valid until March 23, after which the subscription price will return to £5.99/€6.99 per month or £59.99/€69.99 per year.
Disney has yet to confirm whether major productions like “The Mandalorian” will be shown in Europe, even though it is now available across the US. “The Simpsons” is also said to be in “dormant” status as it is not yet known whether it will be available. In the “FAQ” section on the Disney+ website, the company confirmed that there will be differences in terms of content available in certain regions due to rights restrictions or other reasons. Disney+ will be available in the UK, Spain, France, Italy, Ireland, Austria and Switzerland on March 24, while customers in Belgium, Portugal and the Nordics can sign up soon.
