Microsoft 
CEO as Steve Ballmer and other senior company executives have said in public speeches and statements from time to time that Windows 8 is taking off , claiming that its sales are more or less the same those of Windows 7 immediately after its release .
Ballmer reportedly admitted in an interview that Windows 8 “isn’t selling well enough,” noting that he still has high expectations for the new operating system in the coming months.
According to a Neowin publication , Steve Ballmer also mentioned that Windows 8.1 is expected to sell much better, as it was specifically designed to address consumer complaints , such as the absence of a Start button .
Microsoft provided has not updated figures on Windows 8 sales .
The Start button that Ballmer mentions as the first in the list of improvements in the new software doesn't seem all that enticing. Microsoft, with its high expectations for its new operating system, would do well to look elsewhere.
Security, originality, and new technologies are what attract the buying public. In all three of these areas, Microsoft seems to be lagging behind.
Windows, due to its popularity (we are talking about Windows XP and later), is one of the operating systems that attracts thousands of Malware. Radical changes to the system are needed to change the structure of the operating system and offer more protection.
The re-chewed design of the system with superficial changes, a new UI, and an IE that has reached version 11, seem unable to compete with other operating systems that invest in substantial changes, speed, quality, and security.
