An elaborate prank by Animal Planet producers has disappointed many fans of the famous channel, who are protesting vehemently on Twitter.
The prank called “Mermaids: The New Evidence” has brought the popular channel a record number of viewers after 3.6 million viewers watched the documentary.
Creator Charlie Foley has admitted that he intentionally let the audience think it was true to enrich their viewing experience.
However, many viewers disagree with the gimmick used for the company's marketing, leaving them feeling cheated and wasting their time, as News Max reports.
Usually our hoaxes come from anonymous people, but this time it comes from a famous media outlet that aimed for high numbers, just like anonymous pranksters do.
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