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100 million Facebook "active users" are pets

Dogs, cats, horses, or anything else that has a name, has a Facebook.

facebookFacebook now has a billion users – but ten percent of them are not human, according to a new study.

At least 100 million of Facebook are pets, brands, and companies. Even Beast, Facebook founder Mark Zuckerberg's dog, has a page and has 1.5 million friends!
According to eMarketer, an online market research firm, only 889.3 million of the one billion users are real people.

Quartz reports that Facebook claims to have 1.11 billion users today, but in reality, by 2014, it will approach that number with users who are people, not companies or pets.

Currently the greatest growth in Facebook users is seen in India, Brazil, Russia, the Middle East and Africa.

In each of these countries we are expected to see a further 30 percent increase in 2014.

In contrast, the US, Britain and Western Europe are seeing a much slower growth in Facebook members.

However, currently half of the US and UK population actively use Facebook, but many of the users are less active than they were in the past.
In
Western Europe only 37% actively use the social networking site, because as reported by dailymail.co.uk people in France, Italy and Germany are less enthusiastic.

eMarketer also predicts that Facebook usage will increase from 42.6 percent of Internet users today to 54.7 percent by 2017.

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