The iPad mini is only six months old and its demand has already dropped because fans are waiting for the next model. According to the well-known Digitimes, sales will fall by 30% in the second quarter of 2013 due to low demand.
According to our sources, the iPad mini production line is expecting a 20 to 30 percent drop in the second quarter of 2013 because its demand has fallen.
The reason for the low demand is that fans are waiting for the next model, the sources said.
Digitimes claims that due to reduced demand, Apple ordered instead of 15 million, 10 to 12 million units in the first quarter and the component manufacturers have felt the reduction. For example, LG will ultimately deliver 3.5 million screens instead of 5 million.
It's not surprising that consumer demand has dropped; it always happens when you're expecting a refresh of a model and everyone has been talking a lot about the iPad mini 2 over the past few months. However, it's impressive that the decline is starting now, the product is only six months old and we don't think Apple has confirmed anything similar before.
