Facebook posts are becoming increasingly impersonal as the social media giant increases the pressure on users to post about their personal moments. The giant company calls this phenomenon 'context collapse', and fears it could lead to a loss of users.
Facebook has been horrified by the new "annoying" trend that wants users to share their personal moments less and less frequently.
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Users still post a lot of updates to the site, according to a survey by The Information. But a growing number of these are related to events that are happening on a general level (e.g., commenting on current events) or links to other sites.
This is probably because users are gaining more and more connections — many of which may be from their distant past — and they don't want to share all their personal data with them.
But of particular concern for Facebook is what sources inside are referring to as “context collapse.” It’s defined as the new trend of users sharing less personal information — and turning to newer, smaller sites like Snapchat or Instagram to do so.
Facebook CEO Mark Zuckerberg has encouraged staff to find new ways to encourage “personal sharing,” according to a report released today. Several of Facebook’s recent new features are believed to be the result of the push.
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The app is also designed to suck up all of a user's photos and seek to make it easier for them to post them. By accessing the content on their mobile devices, the app can try to "persuade" users to share their photos or other information about themselves.
