The Hellenic Tourism Organization and Samsung Hellas announced their collaboration to provide the “Visit Greece” service through Samsung Smart TVs. The new application aims to promote the country’s tourism in a modern and dynamic way, both locally and internationally.
The event was welcomed by the Minister of Tourism, Ms. Olga Kefalogianni, who stated: "Through Visit Greece, our goal is to make it known that Greece is a unique tourist destination for all seasons of the year. We consider it particularly positive that Samsung recognized and appreciated the dynamics of Greek tourism, the content of visitgreece.gr, as well as its contribution to the rise of Greek tourism over the last two years. Digital television introduces technology into the homes of millions of households, which it combines with television programs and popular applications (apps) that more and more consumers use. All of this is being used to the benefit of Greek tourism."
Available on Samsung Smart TVs, the app informs potential visitors to Greece about its natural and cultural wealth, directly from their living rooms. Viewers gain immediate access to Visit Greece videos and photos, providing useful information about every corner of the country. The app is distinguished by its simple design and direct access to information, allowing users to easily navigate in an image-rich environment.
Its content is structured in thematic categories, so that someone can find the information they want immediately. The information available on the Visit Greece application covers everything a potential visitor would want to know: culinary suggestions, traditional products and recipes, museums, points of archaeological and cultural interest, entertainment, sports, shopping, but also suggestions for destinations, highlighting Greece as an ideal choice for every season of the year.
The President of Samsung Hellas, Mr. Choongsoon Lee, stated: “It is worth noting that at Samsung we actively support Greek tourism, as we believe that it will play a key role in the recovery of the Greek economy”, adding: “The Visit Greece application is a modern way of international promotion and strengthening of Greek tourism. We are particularly happy about our collaboration with the Greek National Tourism Organization and the role of Samsung Smart TVs as the digital platform for promoting the country's tourism”.
The Secretary General of the Greek National Tourism Organization, Mr. Panagiotis Livadas, emphasized that "Greek tourism, through visitgreece.gr, finds a new development environment from Samsung's digital receivers. We are happy about the cooperation and hope that in the future we will have the opportunity to examine even more fields of cooperation both in Greece and in Korea, which is a target market of high standards for the Greek National Tourism Organization.".
With the Visit Greece app, the Greek National Tourist Organization and Samsung share a common vision to upgrade Greek tourism services through an easy-to-use and attractive platform that highlights Greece's tourism product. In addition, the app provides the opportunity for targeted content viewing, such as documentaries and special features.
The Visit Greece application is already available in 42 countries in Europe, while procedures have begun for its availability in the USA, Australia, South Korea, Brazil and New Zealand.
Source: zougla.gr
