Facebook reportedly close to launching a long-awaited advertising platform that could overtake Google and threaten its leadership position.
The Wall Street Journal reports that Facebook will finally show the world what it has done with Atlas Advertising Suite, the tool it purchased from Microsoft last year.
The ad management and measurement tool will apparently launch as an advertising platform that the social media giant can use to boost its revenue and compete with Google in online advertising, an area where it has already proven itself to be a tough player.
The tool is designed to help marketers from all over the world manage their campaigns and define their goals better. Considering the kind of information Facebook has at its disposal on over 1.3 billion monthly users, we have a clear idea that this is a goldmine for marketers around the world.
It will be interesting to see Facebook can truly compete with Google, as well as the kind of impact it will have on the Internet giant.
