Apple announced yesterday a 12% increase in profits, to $7.75 billion, for the third quarter of the 2013-2014 fiscal year, but the attention of investors and consumers was drawn by the statements of the company's CEO Tim Cook, who spoke of "incredible new products" that "we can't wait to show you.".
All the evidence, therefore, indicates that this fall could belong to Apple, which has probably been a bit behind in mobile phones, as Samsung and other companies have long presented phone devices with screens larger than 5 inches.
According to information from Bloomberg, Apple is preparing to introduce an iPhone with a larger screen than the current model, possibly a "wearable" device, that is, a device that will be worn like a watch, and an upgrade to the Apple TV.
Last quarter, iPhone sales rose 13% to 35.2 million and Mac sales rose 18% to 4.4 million units. These increases offset a 9% decline in iPad sales to 13.3 million units as the tablet market becomes increasingly saturated, particularly in the U.S. and Western Europe. In any case, the quarterly results highlight how important the iPhone is to Apple, which contributes more than half of the American company's revenue and about 70% of its total profits.
According to Bloomberg, Apple is preparing to introduce two new iPhone models, one with a 4.7-inch screen and one with a 5.5-inch screen. Some analysts predict that the two new models will be the company's most significant success since 2007, when it first introduced the iPhone. Recently, there has been a clear shift in consumers towards mobile phones with larger screens, something that Samsung and other manufacturers have taken advantage of, but not Apple. In China, about 40% of new Android phones sold in 2014 had screens larger than 5 inches.
Source: kathimerini.gr
