Apple has announced a price cut for the Studio Display XDR without the included stand. The product launched last month with a starting price of $3,299 for both the VESA- mounted version and the model with Apple's adjustable tilt stand. However, the price difference was not previously reflected, despite the lower manufacturing costs of the VESA-mounted option.
See also: UK: Fine on Apple's Irish subsidiary
Apple has updated the checkout process on its website to make the new pricing tiers for the Studio Display XDR more visible. The first step in the checkout process now presents users with a choice of stand: the $3299 stand or the $2899. This change ensures that the lower entry price is immediately visible.
If you're considering buying Apple's top-of-the-line display and already have a compatible VESA mount, you can save $400 with the VESA mount option. However, the non-XDR Studio Display hasn't received a similar price adjustment. Both the Studio Display's base and the VESA mount option still cost $1,599, with the base model only including the tilt-adjustable stand as standard.
See also: Apple App Store: The long antitrust war continues
Apple’s move is intended to provide greater flexibility for consumers who want to use their own VESA mounts, which is especially useful for professionals who already have VESA-compliant equipment. Additionally, the updated purchase process on Apple’s website makes the cost difference between the available options clearer, allowing users to make more informed choices when purchasing.
Apple's decision to lower the price of the Studio Display XDR without the stand can be seen as a response to the needs of users looking for more affordable solutions without sacrificing the quality and features offered by the display. At the same time, maintaining the price for the non-XDR Studio Display suggests that Apple aims to maintain a stable pricing strategy for its products, offering different price levels depending on the needs and preferences of consumers.
See also: Apple competes with Google Workspace and Microsoft 365 with new email service
This strategy may also encourage users to invest in higher-quality displays, such as the Studio Display XDR, knowing that they can save money by opting for the stand-free version. Overall, this move by Apple seems to be a smart business decision that responds to market demands and gives consumers more choice.
