With its playlist chatbot, Spotify says you can 'create the next Discover Weekly, exactly how you want it'.
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A new beta feature on Spotify takes the idea behind the Discover Weekly playlist and puts control in users’ hands through AI prompts. Playlist Prompts, which are initially rolling out in New Zealand on Thursday, allow users to type in exactly what they want to hear, with as much or as little detail as they want. Spotify’s AI then creates a playlist based on those prompts and the user’s listening history.
Users can also set Playlist Prompts to refresh regularly with new songs based on the same prompt, essentially allowing you to create a Discover Weekly playlist with an algorithm you control. Earlier this year, Discover Weekly playlists gained options to prioritize certain genres, but users can't direct the playlist's algorithm beyond that.
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Playlist Prompts are part of a broader effort to give users more control on Spotify — the AI DJ received a similar update in May that lets users give it voice prompts. It also mirrors similar moves on other platforms, like Instagram, which recently announced a feature that lets users tell its algorithm what interests them.
This new feature opens up new horizons for personalizing the music experience on Spotify. Users can now take full control of the music they listen to, creating playlists that match their exact preferences. Using artificial intelligence to create these playlists offers a unique experience, as users can experiment with different prompts and discover new music they might not have otherwise thought to listen to.
Additionally, the ability to refresh playlists based on the same prompts means users can have an ever-evolving music experience. This is especially useful for those who want to constantly discover new music without having to invest time and effort in searching.
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Overall, Spotify Playlist Prompts are an exciting addition that enhances personalization and interaction with the platform. It's a step towards the future of music listening, where users are in full control of their experience.
