Saturday 's Major League Soccer (MLS) Cup final between Inter Miami and the Whitecaps will feature footage from four iPhones. MLS said the weekend's telecast will feature the largest camera array the league has ever used, giving fans access to an unprecedented range of angles.
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The league told Sports Business Journal that viewers will be able to identify iPhone shots thanks to a small graphic on the screen that says “Shot on iPhone.”
The four iPhones will be part of the largest camera array ever used by the league for its final. With more than 30 cameras, fans will have access to an expanded range of angles, including robotic goal cameras, referee cameras, dedicated cameras on coaches and players, and drone coverage.
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The use of Apple devices during the MLS Cup is a unique extension of the company’s ongoing “Shot on iPhone” advertising campaign, which seeks to showcase the iPhone’s ability to capture and produce high-quality content. Whenever footage from an iPhone is shown during Saturday’s telecast, a small graphic will appear on the screen indicating that the footage is “Shot on iPhone.”
MLS executive director Seth Baconsaid the initiative was one of the benefits of its partnership with Apple. The league’s confidence in the quality of the footage is demonstrated by the fact that a key angle will be provided entirely by an iPhone. The iPhone’s most ambitious use during Saturday’s telecast will be as a high-band camera at the end of the field.
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The integration of iPhones into MLS Cup coverage is not only an innovation, but also a strategic move that highlights the potential of modern technologies in sports broadcasting. The partnership with Apple allows the league to offer viewers a unique viewing experience, with footage that combines traditional television coverage with the flexibility and quality of mobile devices. This initiative could pave the way for similar uses of technology at future sporting events, enhancing fan interaction and experience.
