With a growing number of lawmakers looking to set limits on social media app usage by teens and children, TikTok is responding. The company argues that new features like an affirmation calendar, a background sound generator and app badges are likely to be more effective than setting usage limits.
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A growing number of lawmakers in U.S. states and around the world are proposing or enacting laws to restrict or block access to social media apps by teens and younger children. TikTok is one of several tech giants trying to fight these laws in court. The company has announced a series of new measures that it says will be more effective than setting usage limits.
The app now offers new features, including a revamped screen time management page. It allows teens to earn badges for completing what the company describes as 'wellness missions'. These missions include setting a screen time limit and sticking to it, avoiding using TikTok at night, and meditating. The company says it will prompt users to visit the time and wellness section of the app's settings if they're using the app during designated 'bedtime hours'.
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TikTok believes these new features will help teens better manage their time on the app and develop healthier usage habits. The company argues that rather than imposing strict limits, users should be encouraged to develop self-discipline and self-awareness. TikTok’s new features are designed to empower users and give them the tools they need to make informed choices about their use of the app.
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TikTok is also working with mental health experts to ensure that new features are evidence-based and promote users’ mental well-being. The company hopes that with these initiatives, it can demonstrate to lawmakers that it can responsibly manage its platform without the need for strict regulation.
