Ford is the second brand, after Hyundai , to list its vehicles on site Amazon’s new car-buying . Starting today, customers can browse, finance and purchase certified pre-owned Ford vehicles online through Amazon Autos ( with pickup at a nearby Ford dealership).
Ford's vehicles will only be available in Los Angeles, Seattle and Dallas, unlike Hyundai, which launched with dealerships in 48 cities. Amazon expects more markets to be added soon.
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Ford dealers will have significant control over these online sales, including pricing, maintenance and delivery scheduling. Amazon’s platform will act as a middleman between the customer and the dealership, appealing to both dealers and car buyers. The company claims it can offer “a new sales channel that connects them to millions of Amazon customers.” With over 310 million active users, Amazon has the numbers to back up that claim.
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Amazon Autos: Used Ford vehicles
The vehicles will be certified pre-owned . There will be no new vehicles available on the site. All vehicles sold on Amazon will be backed by Ford warranties and roadside assistance . According to Ford, every vehicle on Amazon has been “ inspected, rebuilt and comes with a Ford warranty, Ford Rewards points and, in some cases, a money-back guarantee .”
“It’s about delivering the best to our customers,” said Robert Kaffl, executive director of Ford’s U.S. sales and dealer relations.
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People generally dislike buying a car, with most surveys showing that the dealership experience is a major disappointment. Tesla has led a movement toward a direct-to-consumer (DTC) model, allowing people to buy vehicles directly from the company, bypassing dealerships. However, 48 states have laws that restrict or prohibit manufacturers from selling vehicles directly to consumers, although this is starting to change due to Tesla’s popularity. Tesla operates without independent dealerships, but dealer associations in several states have filed lawsuits against the company to prevent direct sales.
