According to analyst Ming-Chi Kuo , Apple 's AirTag has been selling well, which could bode well for its future. While the company hasn't shared much about the product since its launch a year ago, sales have been steadily increasing, which could lead to a second generation of the tracker .
See also: Ohio Bill Addresses AirTag Stalking
As Kuo shared in a Twitter, estimates for AirTag sales have reached around 20 million and 35 million units in 2021 and 2022, respectively.
«The AirTag, which has not received much attention, has gradually increased in sales since its release. AirTag shipment estimates are around 20 million and 35 million units in 2021 and 2022, respectively. If AirTag shipments continue to increase, I believe Apple will develop the 2nd generation of.»
With that in mind, we could eventually see the announcement of a second generation. While the AirTag was intended to help users locate items like keys, headphones, backpacks, luggage, etc., there have been many cases where people have exploited this product to track and rob people.
See also: Australian photographer found his stolen equipment via AirTag
Since the AirTag's initial release a year ago, Apple has made several improvements via firmware updates to address these issues. The tracker now beeps more quickly if it's found far from its original owner, and even alerts you to someone who might be carrying an AirTag that doesn't belong to them.
Apple even released an Android app to help smartphone users find out who that AirTag really belongs to and teaches them how to disable it.
See also: Android app detects tracking on Apple AirTags
For the second generation, analyst Ming-Chi Kuo doesn't elaborate on what Apple could be preparing. For a new model, Apple could try to pre-emptively feature anti-stalking features, louder speakers , and perhaps tweak design so it can be added to personal belongings without an additional accessory.
