After the excitement caused by the wait for iPhone 13 , it seems that Google had an original idea to promote its new Pixel 6.
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Certainly one of the biggest and most anticipated features of the new phone is the Tensor chip that will be integrated into the Pixel 6.
But what users was that Google would release a special package of chips to promote its new device and draw all the attention to it!
However, these are no ordinary chips.
For starters, ad shows the pouch being plugged into a charger.
And not only are they infused with a “salty Google flavor,” but they come personalized to only a few lucky recipients.
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This promotion is in effect in Japan. And all 10,000 bags have already been taken. The fact that they were free for the first 10,000 applicants online suggests that many were disappointed.
Even small moves like this offer a glimpse into Google's intentions.
Previously, Google phones had been released to lukewarm reviews and little excitement. Pixels came, Pixels went, and outside of a small group of loyalists, the phones had little impact on market share.
If Google is truly serious about this, and the company has claimed to be exponentially ramping up marketing for the Pixel 6, one could see the Pixel 6 garnering a lot more attention than many of its sometimes very good predecessors.
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However, it is not entirely certain that the company's marketing moves are completely correct and helpful for its products.
One of its initial efforts to promote the new device shows young intellectuals on skateboards doing exciting tricks, while the company promises that the Pixel 6 will see you as you are.
