ZEE5, one of the most famous OTT platforms in India, has announced that it will soon launch an alternative TikTok.
The application is currently in a testing phase and is expected to arrive on the Google Play store in mid-July.
According to the company 's statements , its main concern for the application will be the security of its users' data. The platform also clarified that this is a standalone project.
Currently, ZEE5 has a user base of over 150 million people. This will definitely help the app a lot in attracting more users.
ZEE5's move comes at a time when India is experiencing a particularly strong anti-Chinese sentiment. The country's intelligence authorities recently urged citizens and the government to boycott Chinese apps, including TikTok, because they are suspected of "illegal activities."
TikTok has a huge user base of over 100 million in India. But considering the current situation, Zee5's new app could pose a big threat to TikTok and other similar apps like Kwai and Helo.
However, it is not just Zee5 that is trying to capitalize on this situation. Recently, another Android app called Mitron was launched. The app was advertised as an Indian alternative to TikTok, which helped it reach millions of users.
But it was later discovered that the app was actually a Pakistani app called Tictic, which had been renamed Mitron. Naturally, it was also removed from the Google Play Store for violating its policies, but later returned to the app store. Several Indians have already expressed interest in the TikTok alternative, even before its release date was announced.
It will be interesting to see how ZEE5's new app will stand up to TikTok and whether it will be able to win the audience's sympathy.
