According to Google, 91% of websites worldwide do not have the visits they could have. Below we will see the reasons why this happens.
First reason
Your website does not contain backlinks. Many studies have shown a linear correlation between backlinks and a website's traffic. The more backlinks you have, the better your chances of having traffic through organic search. We should emphasize that creating excellent content, modern tools, as well as offering products that resonate in the market are points that can generate backlinks for your website, resulting in higher organic ranking in search engines.
Second reason
Another reason Google may not like you is that you are not using the right schemas that help with content search. It is important to use schemas like FAQ schema, which is crucial for online marketing. Look for the right schemas that fit your site and incorporate those that will help both user navigation and search engines find the keywords you want to display.
Third argument
A decisive factor for traffic on your site is using the appropriate keywords for its content. To achieve this, emphasize words you want to highlight and know that they resonate with your users/customers. You can devote entire articles in order to showcase a service, tool, or product that is important to you. In this way you will be able to make your presence felt in search engines and target the right audience for you.
Fourth point
The use of meta tags such as headings or titles is essential to give emphasis to your content as well as to help Google's bots easily find your content and reward you simultaneously for their proper use, boosting you in search rankings. Equally important is the correct use of the meta description so that you accurately describe what the website you want to showcase is about.
Fifth point
Once upon a time, using certificates for secure browsing on your website was not necessary. Now, it is a determining factor for SEO to have the HTTPS protocol. This way, Google and your visitors know that browsing your site is secure.
Sixth reason
Last but not least, the optimization of your website. A slow website with problems with responsiveness to mobile devices is sure to be disliked by Google. Make sure that the images on your site are small in size so that they load faster and that the content is easily accessible from any device, making the user experience pleasant. More about best practices around the structure and use of your site can be found here.
