Recently, YouTube rolled out donation cards for users in the United States, which allow viewers to donate a small amount of money to a charity of the video creator's choice.
cards allow creators to choose any “IRS-certified public nonprofit.” These funds will be 100% returned to the selected organizations without YouTube keeping any portion of it as a service.
Nonprofits already had this option in their videos, but now YouTube creators are making it easier by allowing ordinary users to help with their own videos.
Donation cards are basically minimally invasive. They are a pop-up window where you can click “away” to return to watching the video, or make a donation without having to leave the YouTube page.
Currently, the program is only available to YouTube users in the US, but Google plans to open the program to more countries in the coming weeks and months so that "creators around the world can help nonprofits.".
