Eddy Cue is in the Daniel Patrick Moynihan United States District Court in Manhattan testifying in the e-book antitrust case, sharing more information about the work and ideas developed during the creation of iBooks before its official launch in 2010.
Cue revealed that Steve Jobs, then Apple CEO, chose to give a free copy of the Winnie-the-Pooh book to every app user not only because he liked the book, but because its colorful illustrations were a good fit to showcase the potential of e-books in the iBooks app
"It had beautiful color drawings, that had never been seen before in a digital book," Cue said, and of course, Apple's new iPad was the perfect device to read them on. Cue also revealed that Jobs chose to demonstrate Ted Kennedy's True Compass memoir on stage during the iPad event because the Kennedy family “meant a lot to him.”
Jobs also worked very hard on the implementation of the application and it was his idea for the feel created and the animation in switching pages with the famous "folding" of the page.
