The first TV advertising campaign of Twitter has confused several American TV viewers.
Several tweets are featured in the TV spot, which appeared during live coverage of the season-ending World Series.
However, the text appeared so quickly on the screen that some used the internet to express this embarrassment.
The advertisement was made with the purpose of promoting «Moments», which highlights trends (trending) in stories presented on the social networking platform.
«Very bad»
One Twitter user wrote: «This Twitter ad was really bad (That Twitter commercial was *really bad*). I can't imagine anyone wanting to use the service or being able to see the value of Twitter after the spot was shown.»
And the blogger, John Gruber, described it as “incomprehensible”, going so far as to say: «Someone should be fired».
Some reviews were positive about the ad, such as: “This ad on Twitter is quite good”, wrote a viewer.
Twitter lately has been struggling to attract a large number of new users to its network – a problem that some say is due to the platform's slightly internal nature.
[su_youtube url=”https://www.youtube.com/watch?v=6GX63F57xVo” width=”740″]
However, a small "misfortune" like this cannot alter the image of a very well-known social network. Let's not forget that more and more users rely on it to say in a few words what they feel and not only that. It is one of the most popular social networks and it is likely to remain so. It is not only used by individual users, but also by companies and organizations that want to have a direct contact with their audience!
