Google it is examining the use of active user tracking and identification technology, with the aim of upgrading Google Search to return even more targeted results to user searches.
Based on the plan submitted by Google, it is envisaged to use a digital recording device (digital video recorder, camera, camcorder, etc.), which will be able to "capture" graphics and represent them as a stream of images, which will be able to form a video.
Recording should only occur when Google detects that a user is speaking into the browser, which will be achieved with the help of audio and visual cues.
“The visual analysis function will be able to determine the number of people in a space, which will be determined based on visual data, the identity of the users, their head orientation and lip movement.”.
This practically means that the company will not only track users, but will also be able to recognize them and read their lips.
The information collected may be stored in the user's profile
This system can be used to analyze audio and visual data, as well as to store the information received in user profiles.
As is evident, this controversial feature can have painful implications for user privacy.
Of course, this is just a patent intended to protect Google's intellectual property. The company has made no announcements about the potential implementation of such technology on devices, on Android, or on Chrome OS.
