Google 's executive chairman , Eric Schmidt, recently published a post on his Google+ profile, indirectly but clearly suggesting that Google does not copy its competitors, but invests in innovation and designs its products with people's needs in mind.
“In business, it’s important not to copy others, but to always be aware of what your competitors are doing,” said Eric Schmidt.
“Trying to keep up with the competition can only help you make marginal profits. It will never help you create something new. It’s important to understand what’s happening around you, but the best way to stay ahead is to focus on creating great products, based on human needs.”.
The executive chairman of Google also added the above symbolic image, with the following caption: “Know your competition. Don’t copy them.”
It is clear that Eric Schmidt believes that Google is not copying the competition, but that it is an innovative entity that puts humanity and its needs at the forefront.
