To draw users' attention to bullying, the Singapore Anti-Bullying Organization for Children and Youth has released a video that shortens in length each time users share it.
The black-and-white, animated video shows a boy who is being bullied at school. "I don't feel safe anywhere," he laments. "I feel like I'm alone."
The video, which is originally less than two minutes long, is designed to be shared on Facebook. After you share it, the next person sees a version that runs a fraction of a second shorter, according to Creativity Online. This process continues each time the video is shared on Facebook (it is not embedded).
Ultimately, the film will be reduced to a single image, which can also be shared. The idea is that by making others aware of bullying, you can make it go away. Hence the name of the campaign, “Share it to end it.” At the time of writing, the video had been shared more than 4,700 times, according to the campaign website.
