The new United States bill aims to strengthen the protection of teenagers online.
The “Do Not Track Kids Act of 2013” is a new bill being promoted in the US, which strengthens and expands existing legislation regarding the collection, use, and disclosure of children's personal information (COPPA) and establishes new measures to protect the privacy and data protection of children and adolescents.
Under the new bill, businesses will have to obtain parental consent to use data related to children under the age of 16 for advertising purposes. Parents will also have the ability to delete publicly available information about their children from the internet upon request, as will teenagers themselves.
The politicians who pushed the bill through Congress believe that the era of Big Dataposesgreat dangers to children online, whom they must protect.
“It is time for Congress to take action to ensure that children and teens are fully protected online and that parents have the tools they need to protect their children,” said Ed Markey, one of the bill’s authors.
