Apple on Monday invited select journalists and content creators to a “special Apple experience” on Wednesday, March 4, in New York, London, and Shanghai. And now, rumors are circulating about Apple’s broader plans for that week. John Gruber of Daring Fireball speculated that Apple will announce new products each day from Monday, March 2 to Wednesday, March 4.
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In response to Gruber's post, Bloomberg's Mark Gurman said that product announcements on Monday, Tuesday, and Wednesday of that week are exactly what he expects, based on what he has heard from his sources.
Gurman doesn't expect a typical Apple livestream of new product launches, with announcements likely to come in the form of press releases on the Apple Newsroom. However, there may be a short video prepared for each new product, and the media will have time to try out the new products. Apple has announced new products on a Monday-Tuesday-Wednesday basis several times in the past, including in March 2019 (new iPad mini and iPad Air, iMac and AirPods models) and in October 2024 (new iMac, Mac mini and MacBook Pro models).
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The following Apple products are rumored to be released soon:
- Lower-cost MacBook: A18 Pro processor, 12.9-inch display, and fun color options.
- iPhone 17e: A feature-enhanced successor to the iPhone 16e, with rumored upgrades including an A19 processor, MagSafe, and Apple's C1X and N1 wireless processors.
- iPad Air: M3 → M4 processor.
- iPad: A16 → A18 or A19 processor.
- MacBook Air: M4 → M5 processor.
- MacBook Pro: M4 Pro and M4 Max processors → M5 Pro and M5 Max, and PCIe 5.0 support for faster SSD speeds.
- Mac Studio: M4 Max and M3 Ultra processors → M5 Max and M5 Ultra.
- Studio Display: 27-inch display with mini-LED backlighting, refresh rate up to 90Hz or 120Hz, HDR support, and either an A19 or A19 Pro processor.
- Home Hub: An all-new smart home hub with the most personalized version of Siri, a 6- to 7-inch square display, the A18 processor for Apple Intelligence, FaceTime and more. Place it on a table or mount it on a wall.
Security Camera: Apple-designed security camera accessory, compatible with HomeKit, to be sold with the new smart home hub.
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Additionally, rumors of new Apple TV and HomePod mini models have been circulating for over a year, but there's still no sign of them. In the end, we might only see three of these new products in the first week of March, with the most likely options being a lower-cost MacBook with an iPhone processor, the iPhone 17e, and perhaps either a refreshed iPad Air or a basic iPad.
