Roku is making it easier to find and watch its programming on Google TV without having to switch between apps. Users will soon be able to search for content from The Roku Channel (Roku’s free streaming app) directly on Google TV. This means they’ll have instant access to Roku’s library of more than 80,000 movies and TV shows.
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Coming soon, new category tabs on the Google TV home screen that will suggest Roku content. Additionally, you’ll be able to jump back to TV shows and movies you’ve been missing on The Roku Channel. This integration will also bring more than 500 of Roku’s FAST (free ad-supported streaming television) channels to the “live” tab on Google TV. These channels will include content related to “news, sports, cooking, DIY, music and more.”
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The above changes will begin rolling out in the coming weeks, providing a seamless and user-friendly experience for avid streamers. This Google TV and Roku integration demonstrates the importance of platform integration in general and serves as a testament to the continuous innovation and improvement in the streaming industry. As technology continues to evolve, it will be interesting to see how these platforms continue to improve the viewing experience for their users.
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Such partnerships make it easier to access quality and diverse content. With the growing demand for streaming services, it is important for platforms to offer convenient features to attract and retain users. The integration between Roku and Google TV is a win-win situation for both companies. So get ready to explore new shows and movies on your Google TV, through The Roku Channel!
Source: www.theverge.com
