Collaboration between Apple and Google on integrating artificial intelligence into iPhones is now possible.
We were informed, via a friendly tip from Bloomberg, that Apple and Google are looking into integrating Gemini into iPhones. According to Mark Gurman, Apple would license Google’s use of the Gemini model, and Gemini would potentially run “on-device” rather than requiring an internet connection to function.
See also: Google VLOGGER: The AI that creates videos from still images
Now, the New York Times is reporting on discussions between Apple and Google, citing people who claim to have knowledge of the discussions.
The articles highlight Apple’s push to bolster its AIas it tries to catch up with rivals. Microsoft has invested in OpenAI and is using that partnership for its Copilot service. Google’s Gemini has been slower to launch than ChatGPT and has had its share of issues, but it’s on track to be integrated into all of Google’s products. Samsung has made a full commitment to AI, including it in its new Galaxy S24 phones with its Galaxy Ai interactive feature.
At its annual shareholder meeting last month, Apple CEO Tim Cook revealed that the company is preparing to announce its vision for artificial intelligence in the future, although he did not specify when or how this would happen.
There are expectations that the upcoming update will make significant use of artificial intelligence to introduce new features to the iPhone. We are expected to see a preview of iOS 18 at Apple's WWDC 2024 (annual developer conference), which will likely take place in June.
Last month, when Apple supposedly abandoned the Apple Car project, executives informed at least some of those involved that they would be transferred to Apple’s now-critical artificial intelligence manufacturing project, according to reports at the time. It was a signal that Apple, which invested billions in the Apple Car, saw greater value in artificial intelligence for the future, rather than something at a reduced cost.
Right now, however, information suggests that Apple may be lagging further behind than it's willing to admit and needs the support of other AI platforms to stay abreast of the situation – or face the risk of being left behind forever.
There is still potential for Apple to benefit from a potential deal with Google. With over 2 billion devices in use worldwide, Google stands to gain from accessing those users. Plus, with Google's Gemini model costing $20 per month, the deal could be a financial boon for the search giant.
Read more: Apple Reveals Everything About Its New MM1 AI Model
Since Apple provides access to its users, it is likely seeking to secure some benefit. According to reports, there is a negotiation between Apple and Google, with Apple receiving a percentage of the revenue that Google generates.
It’s a model that both Apple and Google should consider appropriate—the two companies have been working together since launched in 2007. Every time iOS users ask Google questions on Safari mobile search engine, Apple is being restricted. A deal that leverages genetic AI could work in the same way. Of course, neither Apple nor Google is commenting on their future plans, but if one thing is certain, it now looks more than ever as if they want to collaborate on AI for iOS.
Source: tomsguide
