Beats by Dre has announced its latest collaboration with Girls Don't Cry, with a special edition of the popular Beats Flex headphones.
Apple 's Beats by Dre team is proud to announce its newest collaboration with renowned graphic designer Verdy and Tokyo-based project Girls Don't Cry . This remarkable association features specially designed Beats Flex headphones that feature a gorgeous blue and red theme, complete with an attached heart charm on the cable!
Joining forces, they created an advertising campaign in which we see model Jasmine Daniels relaxing in a Girls Don't Cry -inspired bedroom while listening to Koteri 's "Something I Need . "
Verdy expressed his excitement about working on the Beats Flex headphones, explaining that it's a style that his wife is particularly fond of . He noted that they had previously created a version of the product for friends and family, and he was thrilled to now be able to make this special colorway available to everyone.
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The Beats Flex, introduced in late 2020, is the most affordable and versatile member of the Beats. Like its predecessor (the BeatsX), these headphones connect to any device wirelessly via Bluetooth– however, they are joined together by a cord that wraps around the neck for an even more secure fit.
Enjoy up to 12 hours of audio with Beats Flex headphones and take advantage of Fast Fuel , which gives you 1.5 hours of battery life after just 10 minutes of charging. With auto play and pause, a built-in microphone, and Apple 's W1 chip that works with the Find My network – these headphones are a must-have!
Along the length of the Beats Flex, you'll find built-in modules that house the battery, electronics, and physical controls. When they launched in 2021, they were priced at $49.99, but due to rising component prices, Apple had no choice but to bump up their cost by an additional $20 — though some sales still manage to drop the price back down to $50 from time to time.
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Get your hands on the exclusive Girls Don't Cry Beats Flex for just $69.99 (£69.99 / ¥9800) starting this Saturday, April 1st! You can find it at both Girlsdontcryshop.com and Dover Street Market locations in the US, UK and Japan – and don't forget to visit Verdy 's special pop-up retail store hosted by Rise Above Gallery located in Osaka, Japan!
Source: macrumors.com
