In its 116-year history, Italian carmaker Lancia is now experiencing a new renaissance related to electric mobility. Recently, at a “Design Day” event, its subsidiary Stellantis presented its ten-year plan, during which it will present three unique Lancia EVs between 2024-2028. Lancia has presented a radical new design for its future electric vehicles (EVs) in the form of an interesting sculpture.
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Vincenzo Lancia and Claudio Fogolin founded Lancia & C. Fabbrica Automobili, known today as Lancia, in Turin, Italy in 1906. During its first 60 years of operation, the automaker built vehicles that were rich in innovation. This included the first production of a V6 engine on a full-scale production basis.
In 1969, Fiat bought Lancia. The brand continued to produce vehicles in the 1970s and 1980s, where it achieved success in rally racing. In 2007, when Fiat Auto became the Fiat Group, Lancia was transformed with it, before being rebranded in 2011 to design new vehicles manufactured by Chrysler. As of 2015, the only model sold by Lancia was the Ypsilon, which is currently only available in Italy.
There were concerns that the Lancia name would disappear completely when FCA transformed into Stellantis in 2021. Now, as part of its “Dare Forward 2030” electrification strategy, Stellantis has given Lancia a new lease of life as an EV-.
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Lancia's first electric cars won't be released anytime soon, but in the meantime, the company has shared its new logo as well as some of the design elements that will be used to build them.
At a “Design Day” event, the Italian brand ’s executives and designers introduced their new era with a sculpture. The sculpture doesn’t depict an EV, but the driving force that will inspire some people to create EVs in the future.
The Lancia Pu+Ra Zero is a 3D sculpture that encapsulates the company's plans to deliver electric vehicles every two years, starting in 2024. This journey will begin with a purely electric, newly designed version of the Ypsilon, followed by a Delta EV.
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Lancia has unveiled its eighth logo, which it has described as “Progressive Classic”. This new logo also reflects the company’s new direction. The 1957 Flaminia logo inspired the current basic design, but many other elements from Lancia’s history are also included. The new lettering style symbolizes the rebirth of this automaker into a purely electric company.
Finally, Lancia has unveiled a trailer for a three-part series chronicling the Italian brand's rebirth. The first episode offers a glimpse behind the scenes leading up to today's Design Day event.
