Tesla is trying to dispel rumors of weak demand in China by offering new discounts. Tesla China says there will be no more price cuts this year.
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In recent months, Tesla has used several "demand levers" to boost demand in China.
Last month, as we reported, Tesla became more affordable in China by reducing the prices of its Model 3 and Model Y cars. In addition, it launched a new referral program – this was the first time in two years that Tesla had reduced the prices of its electric vehicles.
Later, the automaker also launched a new cash discount with its insurance partners in China.
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Local media in China initially reported that these strategies to stimulate demand were successful, with so many people wanting to buy a car that Tesla's Chinese website crashed.
Several media sources from China report that the recent incentives have not had the expected positive reaction.
Sina Technology News reported that all of these promotional programs only brought in about half the amount of orders expected:
Tesla recently made two rounds of major price cuts and promotions, but to no avail. According to Sun Shaojun, the founder of Auto Fans, Tesla only received 50,000 orders after the latest price cut was announced—far below the 100,000-170,000 orders many in the industry had expected.
Rumor has it that Tesla is planning to further reduce its prices in China, according to a report by Huxiu.
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Despite offering two promotions, Tesla's orders are still lower than expected. To try to generate more sales, Tesla will cut prices before the end of the year.
However, Tesla China officially denied rumors of new price cuts – prices will remain the same until the end of the year.
A few words about Tesla cars: their smart design helps them perform well under any conditions, their advanced technology means they are always up to date with new autonomous driving features, and their extensive charging network ensures that drivers will never run out of power! If you are looking for an electric car that offers reliable performance and cutting-edge technology, then you will already know that Teslas are a very good choice!
Source of information: electrek.co
