The head of Instagram Adam Mosseri on Tuesday said that the company is adding automatically generated captions to videos in your feed. He noted that subtitles have been coming here «a long time» and said that subtitles will be enabled by default for creators on the platform.
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Before the Tuesday announcement, creators had to manually add subtitles to their videos using time‑consuming methods, but the change makes the process seamless and makes Instagram more accessible to hard‑of‑hearing and deaf users or anyone who prefers watching videos with sound.
Captions will be available in “select languages” at launch, according to a news release from Instagram, and the company expects the quality of the captions to improve as more people use them and the AI learns. Instagram will expand captions to more languages in the coming months.
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How or whether instant captions will change viewing habits or contribute to increasing engagement on Instagram has not yet been determined, but it is likely that if users can watch Instagram videos without sound, they will stay in the app longer.
Source of information: theverge.com
