In the recent past, Google has made changes to its privacy controls and search history that allow you to review and delete your search history. However, the process wasn't very straightforward.
That's why Google is now rolling out new changes that will allow you to review and delete your recent search history from within Google search.
As we know, Google keeps a file of everything you have searched for. Even if you delete your browser history, it does not delete what has been stored on Google's servers.
Many of you may have managed to dig deeper into your Google Account page and found your full web activity, through the search engine and various Google applications. However, this does not apply to all users.
This is the reason why privacy controls will no longer be hidden in settings. Users will gain faster access to options such as disabling ad personalization and preventing Google apps from storing user activity.
Starting yesterday, Google is implementing these changes for both desktop and mobile web. In the coming weeks, these features will also reach Android and iOS.
The company also plans to extend similar changes to services such as Google Maps, which save a massive amount of location and search data.
Google's latest efforts to improve privacy controls stem from scandals and claims that reveal massive data breaches. All major tech companies face criticism because they do not provide adequate privacy controls.
Google is also facing criticism for the recent Google+, which forced the company to permanently shut down the platform. So, all tech companies are now focused on putting control in the hands of users to protect their privacy.
