GDPR: Apple is trying to improve its privacy tools with a new Apple ID portal that will allow users to download and delete their personal information stored on the company's servers.
The new service is part of a broader effort to comply with the new European Union regulation (GDPR) for the protection of personal data that will come into effect on May 25 and which introduces new ways to protect the privacy of internet users.
Essentially, Apple will allow users to see what of their data is being stored and downloaded , such as contacts, photos, and calendar entries. In addition, Apple users will now be able to delete Apple ID , an action that was previously available upon request to Apple.
The revamped Apple ID site will be ready for European users in early May, that is, before the aforementioned deadline, while the rest of the countries will receive it in the coming months, without specifying the exact date.
Privacy is a hot topic these days, revelations Cambridge Analytica regarding the collection of Facebook users' data. Apple, in response to this scandal, is trying to prove in every way that the security of its consumers is its main concern.
In a recent interview, Apple CEO Tim Cook emphasized that all apps are inspected before being published on the App Store in an effort to detect any violation of the company's privacy policy.
"We look at every app in detail: what does it do, does it do what it says it does, does it meet the privacy policy it states? We look at every app carefully. We want to improve day by day in every area," said Tim Cook.
As a reminder, the recently released iOS 11.3 update introduces new privacy controls , including splash screens that detail what user data is collected by the company's apps.
