Apple has been named the Most Valuable Brand of 2013, beating Coca-Cola , which had held the position for 13 consecutive years. The annual Best Global Brands competitions are conducted by Interbrand. Coca-Cola came in third, after being surpassed by Google, which took second place.
Both Apple and Google top this year's list, with Apple's brand value estimated at $98.3 billion, a 28% increase since 2012. Google has an estimated value of $93.3 billion, a 34% increase from last year.
It's worth noting that technology companies have taken five of the top 10 brands this year: Apple, Google, Microsoft, Samsung and Intel, as reported by the New York Times.
📧
Subscribe to the SecNews Newsletter
