According to a survey by Kaspersky Lab and B2B International, 44% of European Internet users feel vulnerable during online shopping or transactions.
At the same time, 38% of users stated that they would use more oftenif they felt protected from digital fraud.
Considering these behaviors, it seems that there is a lack of trustin the security measures taken by electronic payment providers.
The survey shows that 62% of Europeans are afraid of financial fraud online, while highlighting many situations where users do not feel comfortable. For example, 34% of Europeans who make online payments feel that even the official mobile applications of financial companies need more protection measures to offer real security. In addition, 44% reported that they have stopped an online payment process in the middle, as they doubted the security of the transaction.
The level of protection against digital fraud is an important criterion for users when choosing an online store or financial service. 61% of European respondents said they would prefer companies that offer additional security measures to protect their financial data.
Additionally, 71% expect banks ,online payment systems and online stores to protect consumers' computers and mobile devices from financial fraud.
At the same time, many users are aware that they need to implement their own security measures, in addition to those offered by payment service providers. While 22% of users attribute full responsibility for the security of financial transactions to banks and 14% believe that users themselves are solely responsible for their protection, the majority (59%) of respondents believe that protecting financial data should be the responsibility of both.
This proves that users are willing to accept new tools from financial institutions that will help them deal with online fraud, as they also understand their own share of responsibility.
To strengthen consumer trust in online and mobile payment systems, companies can leverage. Kaspersky Fraud PreventionThe components that make up this multi-layered solution are installed both in enterprise IT infrastructures and on customer devices, including computers, tablets and smartphones.
In addition, the solution integrates tools that can be used to create secure mobile applications, based on advanced Kaspersky Lab technologies and unique information services regarding the latest digital threats and appropriate ways to deal with them.
Source: e-pcmag.gr
