What does the color of your logo say about your company?

Close your eyes and imagine the famous golden arches of McDonald's. Now, imagine it in gray. Could the burger be the international success it is today?

The color of some logos is even more powerful than the logos themselves – think Coca-Cola's red or Barbie's pink or Google.

Color can be a trademark of any brand. Whether your logo is red and bold, yellow and cheerful, or black and mysterious, its colors always say something to the customer. As you create the perfect logo, make sure to give ample consideration to the color messages you want to convey.
Check out the infographic to understand exactly what your logo colors say to your potential customers.

Source: secnews.gr