Apple and the Sydney Opera House today announced a year-long partnership to inspire the next generation of creators in Australia, expanding access to initiatives that support art, design and culture in the country.
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Through this partnership, Apple and Opera will focus on interactive programs and experiences for young people in Australia. Apple said it will be a founding partner of a new international children's festival to be launched later this year. Apple will also support the Opera's Creativity Centre and explore new ways to enhance Opera's programs and experiences through technology.
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From March 25 to 27, the Opera House’s eastern sails will be illuminated with artwork created in the Procreate on iPad by a team of 10 emerging Australian artists. Through free Today at Apple, the public will have the opportunity to create and submit artwork for possible illumination as well.
“Our annual partnership with the Sydney Opera House and Illuminating Creativity is a celebration of this heritage, bringing together the incredible talent of Australian artists and the transformative power of iPad and Procreate,” said Apple’s chief marketing officer, Greg Joswiak. “We’re thrilled to be working with such an iconic Australian cultural landmark to inspire the next generation of creators.”
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More details are available on the Apple Newsroom in Australia.
