Apple this week announced its annual New Year's Sale in Japan, offering Apple Gift Cards worth up to ¥38,000, along with a free limited-edition AirTag for qualifying iPhone purchases.
See also: New AirTag feature works better for many travelers
The AirTag features a special engraving of a Daruma, a traditional Japanese amulet commonly associated with perseverance, good luck and goal achievement. The AirTag supply is limited to 65,000 units in total and will be distributed on a first-come, first-served basis.
Customers can receive gift cards worth up to ¥12,000 for iPhone purchases, up to ¥38,000 for Mac purchases, and up to ¥15,000 for iPad purchases.
See also: Apple's website offers 4 AirTags at an extremely low price
Apple Watch purchases are eligible for gift cards worth up to ¥8,000, while AirPods purchases are eligible for gift cards worth up to ¥12,000. The promotion will run from January 2 to January 5 and is available through Apple retail stores and the Apple Online Store in Japan.
See also: How to set up and use Apple AirTag
The New Year's Sale has become a recurring annual event for Apple in Japan, where holiday retail traditions differ from those in the United States and Europe.
