Apple has announced new features and increased flexibility in the App Store review process. Developers can now submit additional items for review when an existing submission is already under review.
Apple says developers can submit an update to address a critical bug, even if there's another version of the app still under review. The company gives several examples of what can be submitted:
– One or more In-App Events in a separate submission, if you have an app version under review.
– An app version to address a critical bug, separate from any existing custom product pages under review.
– One or more Game Center features – including achievements, leaderboards, challenges, and more.
See also: Apple releases 4 new 'pro' apps for iPad
More information is available on Apple's application submission guidelines page.
Additionally, Apple is doubling the number of custom product pages developers can create to showcase content and features in their apps. Up to 70 custom pages can be published at any one time, and keywords can also be added to each custom product page to make them easier to find in the App Store.
See also: Rumors of a variable aperture camera on the iPhone 18 Pro
App Store: What other changes is Apple bringing for developers?
In addition to new app review features and support for more custom product pages, Apple is also expanding offer codes to all types of in-app purchases. Offer codes are available for consumer, non-consumer, and non-renewable subscriptions (+ auto-renewable subscriptions). Apple has also added offer codes for auto-renewable subscriptions that don't automatically renew after the promotional period ends.
See also: Apple: Is it introducing LOFIC technology in the 2027 iPhone lineup?
Offer codes allow developers to provide users with limited-time offers for free or discounted in-app purchase content. Finally, Apple is replacing promo codes with offer codes, and starting March 26, 2026, you will no longer be able to create promo codes for in-app purchases in App Store Connect. Promo codes will continue to be available to provide free app downloads, and existing promo codes will continue to work until they expire.
