X (formerly Twitter) CEO Linda Yaccarino revealed that the average user spends more than 32 minutes a day on the platform. The revelation comes at a significant time for the company, as today marks one year since Elon Musk. bought the platform The billionaire bought Twitter for $344 billion and immediately began making changes, laying off more than half of the company 's staff .
Musk was CEO until mid-May of this year, but he stepped down and was replaced by Linda Yaccarino. The new CEO now says that X’s total daily active minutes are now 7.8 billion, driven in part by the growth of video and community products. “Today, the average user spends more than 32 minutes of their day on X, and we continue to see about 1.5 million signups per day.”
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It is worth noting that 32 minutes a day is a lot of time. In general, people spend a lot of time on social media. As for X, it encourages interactivity, since users are invited to play an active role, either by creating content or interacting with existing content. This results in the time they spend on the platform passing quickly, while maintaining their interest and attention. We could say that it is a significant achievement for such a controversial platform.
According to Yaccarino, X has become a platform where individuals can express themselves freely (within legal boundaries). She expressed her belief that open speech and respect are the most effective ways for humanity to flourish. Musk has also said many times in the past that he emphasizes free speech.
See also: X (Twitter): It starts charging users for basic functions as well
Yaccarino also stressed the importance of ensuring security at X, stating: “Our work is not done, but we are making real progress.”
However, since Musk bought the platform, there have been many controversies and user complaints, particularly regarding the uncontrolled spread of misinformation. Also, in the last year, there has been a significant increase in anti-Semitic tweets, and the European Commission has launched a formal investigation into X for the spread of illegal content and disinformation.
See also: X (Twitter): You can limit replies so that only verified accounts reply to you
Yaccarino said her team maintains an ongoing dialogue with external organizations to stay informed of potential risks and strengthen the platform's security. These partners include the Technology Coalition, the Anti-Defamation League, the American Jewish Committee, and the Global Internet Forum on Countering Terrorism.
Source: me.mashable.com
