Linda Yaccarino , who took over as Twitter's new CEO , said in a statement that she is ready and willing to help change the popular social media platform . She also stressed that she is inspired by Twitter owner Elon Musk, as he is a man with a vision to create a better future . It was Yaccarino's first public message since reports on Thursday that she was in talks to become Twitter's next CEO.
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Musk announced last week that he had found a new CEO for Twitter. In that tweet, the first thing he said was that she was a woman and that she would take over in about six weeks. Shortly after, media reports began circulating that Linda Yaccarino was the woman Musk was in talks with about the CEO position. The billionaire has served as Twitter's CEO since he acquired the company last October. However, on Friday, he confirmed hiring .
“[Musk’s] ambition to build a better tomorrow has long served as an inspiration to me. I’m excited to help Twitter bring this vision to life and transform this company together!” Linda Yaccarino said in a tweet. Previously, Yaccarino worked as head of advertising at NBCUniversal, which is owned by Comcast Corporation.
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Yaccarino said she is committed to Twitter's future and that user feedback is essential to the development of Twitter 2.0. Linda Yaccarino's experience in advertising could be a big help to Twitter, as the company struggles to reverse adwhile also grappling with a variety of other problems.
Since Musk bought Twitter, the company's core advertising business has faced a number of issues. Many companies have halted their paid advertising campaigns as the service has seen a surge in hate speech and advertisers fear their ads could appear next to content deemed inappropriate. That fear also stems from the fact that the company has lost about 80% of staff since Musk took over. In a statement earlier this year, Musk acknowledged that Twitter's ad revenue had taken a significant hit.
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Musk has expressed his intention to find a new CEO at some point. It remains to be seen whether Linda Yaccarino will be a worthy CEO for Twitter and whether she can address the problems that have arisen since Elon Musk bought the platform .
Source: in.mashable.com
