TikTok today announced that it is launching the beta version of a revamped creator fund called the “Creativity Program.” The company says the program is designed to generate higher revenue and unlock more opportunities for creators. The program is available today to select creators by invitation only, and will soon be available to all eligible creators.
TikTok is remaining tight-lipped about the exact amount it has allocated for its program, given that it is still in its early stages. Additionally, creators must have a certain number of followers and views to qualify, as well as be 18 years of age or older with their accounts in good standing. By meeting these requirements, users can potentially be rewarded by TikTok’s new initiative!
To start earning money from the program, creators will need to create videos that are longer than a minute and of higher quality. Interestingly enough, TikTok’s existing Creator Fund doesn’t require videos longer than a minute to be considered for payment. Last year, TikTok expanded the maximum video length from three minutes to 10 minutes and is now looking to reward creators for posting longer content.
Currently, TikTok's Creativity Program is only accessible to select US creators, however, it has been stated that all beneficiaries will be able to join the program in a few months.
As 9to5Mac aptly noted, this is a strange move from an app that has seen huge success thanks to short videos. As many of you now know, the internet was revolutionized when TikTok came to the fore with its groundbreaking format for creating and sharing short clips - since then, other social media platforms have been rushing to copy it.
Instagram is taking advantage of its Reels, inviting creators to use short videos for self-expression. YouTube, the ever-popular video platform, has gotten in on the game with its own version – YouTube Shorts – and it looks like it’s here to stay.
Everyone knows that these mini-videos on YouTube and Instagram were created to combat TikTok's growing popularity, so it was a bit of a surprise when TikTok started moving towards longer clips.
Information source: phonearena.com
