L'Oréal made waves at CES with the introduction of two makeup devices. HAPTA is an automated, handheld applicator designed to help people with limited mobility in their hands. This year, Lancôme - a brand under the L'Oréal umbrella - will be testing the invention, releasing lipsticks equipped with HAPTA technology - with other cosmetic products to follow soon!
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HAPTA is a technology created by Verily, which is owned by Alphabet, and is designed to help people with limited hand and arm mobility eat. This system is created with intelligent motion controls and customizable components that allow 360-degree rotation along with 180-degree bending thanks to its precise application capabilities – allowing them the independence they need while eating. As stated by L'Oreal, HAPTA is a revolutionary system that allows people with physical disabilities to have greater autonomy in their lives.
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Magnetic attachments make it easy for users to snap the pieces into place instantly. The convenience of this product is unmatched: with a single charge you can enjoy up to a full hour of use and 10+ applications! Recharging the battery only takes three hours until it’s ready to go again – making your life simpler than ever.
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For years, Lancôme has strived to offer high-quality makeup. Thanks to innovation in technology, we can even better coordinate the production of our products and services, offering more personalized attention. Françoise Lehmann – global president of the Lancôme brand – said: “HAPTA takes us one step further by making beauty effortlessly accessible, since everyone should have equal access to it.”
Today, L'Oreal remains one of the world's leading cosmetics companies with over 35 brands sold in 130 countries worldwide. In addition to its traditional beauty product line, it has since expanded into skin care lines, such as La Roche-Posay and Vichy Laboratories, as well as hair care lines, such as Redken and Matrix Biolage.
Information source: engadget.com
