Amazon announced Wednesday that it plans to shut down its global website ranking system and competitor analysis tool "Alexa.com," which has been available for over 25 years.
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Alexa.com is a subsidiary of Amazon, widely known for its global ranking system that uses web traffic data from its partners to list the most popular Internet.
In addition to its global website ranking system, Amazon's Alexa.com also offers a full suite of SEO and competitor analysis tools with paid subscriptions.
In a new support document, Amazon says it will discontinue the Alexa.com platform in May 2022 and will not release new monthly statistics in the future.
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“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we have made the difficult decision to retire from Alexa.com on May 1, 2022. Thank you for trusting us with your content research, competitive analysis, keyword research, and more,” the company said.
Amazon has already stopped offering new subscriptions, and customers with existing subscriptions will continue to have access to data and SEO tools.
Existing subscriptions will remain active until May 1, 2022, and access will be revoked after that period. Similarly, Amazon APIs will be retired on December 8, 2022.
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According to data from Semrush, which is a SaaS online visibility management platform, Alexa.com's organic traffic is in constant decline, so it's possible that Amazon is removing the service due to the significant drop in its popularity.
