Instagram is preparing to launch in-app subscriptions, allowing users to pay for exclusive content from their favorite creators, as the platform looks to move away from conventional advertising for revenue generation.
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In May of this year, Instagram CEO Adam Mosseri told The Information that the platform was exploring the idea of subscriptions, explaining that there are “different ways to facilitate a financial relationship between a follower and a creator.” “Being able to subscribe to some differentiated or unique or exclusive content is actually more useful than seeing an ad,” he added.
Now, Instagram appears to be getting ready to make its ambitions a reality. As reported by TechCrunch, Instagram’s App Store listing recently added new in-app subscriptions, first spotted by Sensor Tower. The new in-app purchases are listed as “Instagram Subscriptions” for $0.99 and $4.99. Previously, Instagram had listed the Instagram Badge only as an “in-app purchase.”
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In practice, the new subscription would allow users to pay their favorite creators for exclusive content that non-paying users don’t see. According to screenshots shared by engineer Alessandro Paluzzi, a subscription would include a “Member Badge,” which gives subscribers a “special badge” next to their username and “Exclusive Content.”
Subscriptions are just one of many features Instagram has in the works to expand monetization opportunities for creators on the platform. As Paluzzi revealed, Instagram is working on “Exclusive Stories,” which, as the name suggests, will give paying followers access to exclusive stories
Source of information: macrumors.com
